Thursday, June 18, 2009

Wipe Your FACE(BOOK) Clean & Create a Professional Online Presence

Head hunters, HR recruiters, and your future employers are "googling" you to gage whether you're the next hire for their company. So if you are serious about trying to market yourself, serious about trying to create a professional brand, eager to show off your strengths and your unique value proposition-- best be dumping Bambi's birthday bash party album on Facebook, best be deleting the four-letter sentiments on Twitter, and ditching your Hottie Horoscope news group. More and more employers and head hunters are using online media sources as an initial sorting tool for competing candidates, and as means to gather off-the-record data about the quality and professionalism of their next new hire.

So time to clean up your social media presence and re-brand your online persona as a professional who is mature, and ready to be serious in the real working world.
Here's how:

1. Join Linked In. -- "It's Facebook with suit"-- This is a professional networking site which holds credibility in the business world.
2. Complete your profile with as much detail and accuracy as possible. -- Use this space to "publish" your resume online. Take advantage of this free exposure.
3. Update your site regularly. Keep information current. Add articles, blogs, professional books, sites that you follow or recommend-- It shows you are current and educated. It shows that "You get it!"
4. Join other online professional groups related to your business niche.
5. Get yourself noticed. -- Set yourself apart from the pack. Comment and follow professional or unique blogs. Add YouTube videos to your site.
6. Start your own blog.-- Create a positive & professional business brand for yourself through your commentary on your own blog.
7. Clean up Facebook and Twitter.

"The majority of students coming out of college are essentially generic." Time magazine / April 2009
Time to create your own dynamic, unique professional BRAND-- and use the FREE, worldwide exposure that social media tools provide to set you apart and get you noticed!

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